Defines title of a web document; should be unique with a consistent format site-wide
Less than 70 characters
Shows in Google search results and browser title bar (also default text for bookmark)
Use meaningful words; avoid vague acronyms with no first reference or context (e.g.
“MCM” for Master of Contemporary Music) that may alienate or confuse both the user
and search engines, unless the acronym is commonly understood by target audience (e.g.
Echo keywords used in the page description. Balance use of keywords with compelling,
descriptive language so both humans and machines can make sense of information
Place keywords near front of title (Primary Keyword- Secondary Keyword | Brand Name)
Page (Meta) Description
Add a unique page description that describes the content found on your page
Maximum of 150-160 characters
Strong descriptions can boost traffic from search engine result pages (SERPs)
Echo keywords used in the title; balance keywords with compelling, descriptive language
so both humans and machines can make sense of information