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Student Learning Outcomes

Course Name: Typography
Course Number: ARTC 160
Course Objectives:
  • Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts.
  • Design and produce effective, typography-based logos, logotypes and corporate identities.
  • Design and produce effective, typography-based print advertisements.
  • Present original type style designs, explaining and defending the successful usage of learned skills and concepts.
  • Critique typography-based commercial art using learned skills and concepts.
  • Employ appropriate methods and technology to produce original letterforms and type styles.
  • ARTC 160 students will be able to identify common typeface terms and anatomy.
  • ARTC 160 students will be able to demonstrate a basic understanding of logotype design.